I’m driven by the art of storytelling and the joy of creating work that builds brand communities, evokes emotion, and leaves a lasting impression. I’m inspired daily by the passionate humans I have the honour of working with—their stories, vision, and uniqueness sit at the heart of every brand I bring to life. It’s this deep connection to the emotional and intuitive power of design that led me to a path where creativity meets meaning.

 

Design has always been a quiet constant in my life—something I was instinctively drawn to long before it became a career. After studying Graphic Design and Marketing at USC, I slowly shaped a practice that blends visual storytelling with purpose-led strategy—supporting brands not just in how they look, but in how they feel and connect.

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Nearly a decade later, I feel incredibly grateful to spend my days crafting soulful brands, intentional websites, and illustrations that carry meaning. I work closely with founders and creatives across the globe to uncover what makes their business truly unique—offering thoughtful design and guidance every step of the way.

 

Running my studio remotely has become part of my rhythm. After four months working in the French Alps, I will soon be based in Bali—continuing to create meaningful work from wherever I feel most inspired.